Privacy Policy

We are committed to safeguarding the privacy of our website visitors; this policy sets out how we will treat your personal information when you visit our websites including, but not limited to, www.sonic8.com, www.sonic8.co.uk, www.sonic8.eu, www.hagstrom-guitars.co.uk hereinafter referred to as “websites”.

(1) What information do we collect?

We may collect, store and use the following kinds of personal data:

(a) information about your computer and about your visits to and use of our websites (including your IP address, geographical location, browser type, referral source, length of visit and number of page views);

(b) information relating to any transactions carried out between you and us on or in relation to our websites, including information relating to any purchases you make of our goods or services;

(d) information that you provide to us for the purpose of subscribing to our website services, email notifications and/or newsletters; and

(e) any other information that you choose to send to us.

(2) Cookies

A cookie consists of information sent by a web server to a web browser, and stored by the browser. The information is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on our websites. We will use the session cookies to: keep track of you whilst you navigate our websites. We will use the persistent cookies to: enable our website to recognise you when you visit.

Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We use Google Analytics to analyse the use of some or all of our websites. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users' computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Google's privacy policy is available at: http://www.google.com/privacypolicy.html.

Our payment services providers, currently but not limited to PayPoint.net, PayPal, may also send you cookies.

Most browsers allow you to reject all cookies, whilst some browsers allow you to reject just third party cookies. For example, in Internet Explorer you can refuse all cookies by clicking “Tools”, “Internet Options”, “Privacy”, and selecting “Block all cookies” using the sliding selector. Blocking all cookies will, however, have a negative impact upon the usability of many websites, including our websites.

(3) Using your personal data

Personal data submitted on our websites will be used for the purposes specified in this privacy policy or in relevant parts of our websites.

We may use your personal information to:

(a) administer our websites;

(b) improve your browsing experience by personalising our websites;

(d) send to you goods purchased via our websites, and supply to you services purchased via our websites;

(e) send statements and invoices to you, and collect payments from you;

(f) send you general (non-marketing) commercial communications;

(g) send you email notifications which you have specifically requested;

(h) send to you our newsletter and other marketing communications relating to our business which we think may be of interest to you by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);

(i) provide third parties with statistical information about our users – but this information will not be used to identify any individual user nor will they receive any personal data that we hold about you such as addresses, telephone numbers; and

(j) deal with enquiries and complaints made by or about you relating to our websites.

Where you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the license you grant to us.

We will not without your express consent provide your personal information to any third parties for the purpose of direct marketing.

Most of our websites’ financial transactions will be handled through the payment services provider, PayPoint.net. You should only provide your personal information to PayPoint.net after reviewing the PayPoint.net privacy policy (available at http://www.paypoint.net/information/privacy-policy/). We will share information with PayPoint.net only to the extent necessary for the purposes of processing payments you make via our websites.

Some of our websites’ financial transactions may be handled through the payment services provider, PayPal. You should only provide your personal information to PayPal after reviewing the PayPal privacy policy (available at www.paypal.com). We will share information with PayPal only to the extent necessary for the purposes of processing payments you make via our websites.

(4) Disclosures

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

In addition, we may disclose information about you:

(a) to the extent that we are required to do so by law;

(b) in connection with any legal proceedings or prospective legal proceedings;

(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk); and

(d) to the purchaser (or prospective purchaser) of any business or asset which we are (or are contemplating) selling.

Except as provided in this privacy policy, we will not provide your information to third parties.

(5) International data transfers

Information that we collect may be stored and processed in and transferred between any of the countries in which we operate in order to enable us to use the information in accordance with this privacy policy.

Information which you provide may be transferred to countries (including but not limited to the United States, Switzerland, Australia) which do not have data protection laws equivalent to those in force in the European Economic Areas (EEA).

In addition, personal information that you submit for publication on our websites will be published on the internet and may be available, via the internet, around the world.

You expressly agree to such transfers of personal information.

(6) Security of your personal data

We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.

We will store all the personal information you provide on secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.

You are responsible for keeping your password and user details confidential. We will not ask you for your password.

(7) Policy amendments

We may update this privacy policy from time-to-time by posting a new version on our websites. You should check this page occasionally to ensure you are happy with any changes.

We may also notify you of changes to our privacy policy by email.

(8) Your rights

You may instruct us to provide you with any personal information we hold about you. Provision of such information may be subject to the payment of a fee (currently fixed at GBP10.00).

You may instruct us not to process your personal data for marketing purposes by email at any time. (In practice, you will usually either expressly agree in advance to our use of your personal data for marketing purposes, or we will provide you with an opportunity to opt-out of the use of your personal data for marketing purposes.)

(9) Third party websites

Our websites contains links to other websites. We are not responsible for the privacy policies or practices of third party websites.

(10) Updating information

Please let us know if the personal information which we hold about you needs to be corrected or updated.

(11) Contact

If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to dpc at sonic8.com (replace at with @) or by post to:
Data Protection Officer
Sonic8 Limited
PO Box 221
Hitchin
Hertfordshire SG4 9WY
UK

(12) Data controller

The data controller responsible for our websites is: Sonic8 Limited

Our Data Protection Registration Number is Z9396938.